| According analysis of the carve out case of L physical therapy company, to find out how the increasing of labor force cost impact on marketing orientation of the company, and the change direction of the industry structure.This discourse can be divided into three parts. First is the introduction of the academic foundation, the actuality of the research on the area in china and the analysis of the industry of the case company. Second is the concretely analysis of the case company. Including the process of the case being carried into execution, the problems we encountered such as the marketing orientation, the financial difficult. The third part is the summarizing of the research.The most remarkable characteristic of this case is how to deal with the impact of the increasing of the labor cost and changing of profit framework. In recent years, the labor market comes into the Arthur Lewis inflexion, many company is facing the bottle-neck which comes with the increasing of labor cost and decreasing of the profit. This discourse try to find some methods or ideas to deal with the predicament according to discover the substantial reasons. |