On The Use Of Project Management In The Enterprise Patent Strategy

Intense changes in the market economy, competition among enterprises increasing, how to gain a firm foothold in the market of this law of the jungle, becoming every enterprise must face? In this era of information technology, the company has only to grasp the independent intellectual property rights, with the core technology, the implementation of patent strategy before they can monopolize the market, won the competitive advantage. Exploration for the process of implementation of patent strategy, most companies lack of practical management methods, this paper combines the Yunnan Hongyun Honghe Group in the implementation of patent strategy to use the case of project management, management of the patent strategy to make and how to better use of project management methodology to improve the strategic management in the patent, to effectively improve the innovation capacity of enterprises and development capacity. The bright spot of this article is the first analysis of the basic principles and methods of enterprise patent strategy and project management methods, and then analyzed the characteristics of the corporate patent strategy management, planning and management process according to the application of project management in the enterprise patent strategy.