ZZ Unicom Rural Market Marketing Strategy

Along with the recombination of China telecommunications industry, Telecommunication enterprises became whole business operators.This means the competition between them will become more intense.Although China Unicom has the ability to compete with chinamobile in some of the cities,the coutry market share is still controlled by chinamovile because of bad public praise,ba signal and later start of china Unicom.It is the condition that ZZ Unicorn faces.This paper attempts to use the marketing management, strategic management, marketing planning knowledge,from rural communication market competition environment analysis,the use of SWOT analysis,PEST analysis and combined analysis and other methods,analysis of the competitive environment, to identify the core competition ability and the key factor to rural communication market,characteristic.According to the characteristics of rural communication market,put forward ZZ Unicorn rural marketing strategy plan.