Mobile Terminal Strategy Study In The Era Of Mobile-business

With the comprehensive application of e-commerce, it has become the most important business way for Economic entities whatever is top 500 or SME. As the cutting edge of e-business, mobile-business is becoming a new model of world economy. At present, mobile business has grown from the budding stage and entered into the fast growing stage.however; the fast development of mobile business depends on mobile terminal and its application. Facing with the large market of mobile business, whether telecom operator or terminal manufacturer even IT SP has recognized the important role of mobile terminals in enhancing the use's retention and developing the business. It has a great value of terminals for the development of mobile business. As a telecom operator, leading the development of terminal industry chain and driving mobile business for further development is not only to create value for customers, but also brings a great business wealth for the whole industry chain. Telecom operator's efforts in leading the development of terminal industry chain will finally provide a foundation for its becoming leaders in the era of mobile internet.This essay is divided into four chapters. The first chapter briefly introduces the tendency of the development of e-commerce and inevitability of mobile-business. Surfing on internet via mobile connection has created the foundation for mobile-business while there are a large number of users involving in mobile-business. The second chapter explains the mobile-business's connotation, characteristic and key component. Also, the key factors of developing process of mobile-business are expatiated in this chapter. The third chapter introduces the fast growing of mobile terminal and the mobile terminal's value for mobile-business. And this chapter explains how the mobile terminal serves mobile-business's three application platforms, including information platform, payment platform, and certification platform. In the fourth chapter, SWOT analysis is used to analyze the advantages and disadvantages of telecom operators'involving in mobile-business. In the era of third generation, telecom operators should grasp the opportunity of the development of mobile-business by strengthen corporation with the industry chain of mobile terminals and researching strategy of customized terminals so as to lead mobile business. Also, China Mobile's problems in exploring strategy of customized terminals are described in this chapter.