| The appearance of series important strategic policies, such as China-ASEAN free trade construction project, Beibu gulf economic zone project, and the China’s Western Campaign, it brings a prosperous spring for tourist industry in Guangxi. Nanning, an important key node for Guangxi’s tourist, is facing more favorable environment. Located in surrounding of Nanning city Qingxiu Mountain Scenic Spot is the first choice for tourists, Whereas, both opportunities and competition still exist. In recent years, the competition in tourism industry becomes more and more fierce. It is the key topic of this paper discussing how to make an accurate positioning for Qingxiu Mountain Scenic Spot and create its unique core competitiveness as an outstanding model in many similar scenic spot.In recent years, Qingxiu Mountain Scenic Spot tourism has made a certain progress for its development, however, some problems still exist, such as the lacking characteristics of tourism products, lower level on tourism consumption, and the weak awareness on market development. These problems seriously prevent the development of scenic spot. In this paper, the marketing theory will be used to analyse the market environment of Qingxiu mountain scenic spot, based on which it further divids the customers for a more detailed level for the tourism market. On this basis, it defines the target market selection and positioning. By using the Traditional model of "4P", a marketing strategy and specific implementation measures will be developed for Qingxiu Mountain Scenic Spot tourism. |
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