Research On The Development Strategy Of Changbai Mountain Tianchi International Travel Service

With the increasingly prosperous development trend of social science and thepeople’s economic capacity, the third industry once again in the domestic andinternational commercial space in the interpretation of his own importance, aseveryone knows, advanced service management activities in the service industry,tourism service industry accounted for some proportion than conventional serviceindustry market share much many, this also shows that the service industry market,tourism service industry as a focus on the orientation market development project isparticularly important, since the reform and opening up, the development of tourismindustry in China is like bamboo shoots after a spring rain, especially in the aspect oftourism facilities and the development of travel is particularly prominent, in thispaper the development strategy of the author Changbai Mountain Tianchi CITS willmake analysis and research, the main depth analysis of the opportunities andchallenges arising in the development of China’s travel agencies.From the point of view, the independent adjustment of tourism industrial chainand the main development strategy to cope with the market changes through thepremise mainly around the travel agency to deal with the current marketenvironment as well as the domestic economic situation under the condition oftourism products, a series of packaging optimize finally meets the basic needs ofsociety by such as marketing, product management, brand effect and personalizedservice and so on, to meet the market demand under the premise to make changes inresponse to market advantages, do level and potential competition in the market, tomeet the development of view problems from the perspective of enterprisedevelopment, the traditional development mode, and the process of the development of enterprises in the mode of development is improved, such as the use of a newmeans of marketing and update enterprises cognition in the development of the newtarget market positioning, in the development of the tourism company, not only tomake a clear positioning of the client market target, but also to the enterprise itselfhas an industry positioning, jump out of the traditional business circles, and theconditions for more creativity to work, to develop a unique road on a developmentpath in the travel agency. Road is the market choice is also consistent with thedevelopment trend of the times, in the enterprise development path choice, over inone’s mind from the internal and external environmental perspective on enterprisedevelopment condition and current situation, give priority to grasp the advantages ofthe development of industry and the short board competition theory, the corecompetitiveness of enterprises in the positive into the executive force of theenterprise, ensure the leading innovation and the competitiveness of enterprises canbe in principle, estimate the economic and social conditions of the complex positivemarket having foresight judge.Changbai Mountain Tianchi CITS (Chung Mountain Tourism Co., Ltd.)development strategy is based on the center development, jumped out of the normalcircle of traditional management theory, and get the new development in the marketof new content, this is its positive development and improve the implementation ofenterprise development business philosophy, to deepen its development strategy, thetravel agency take the self realization enterprise culture course inseparable, therefore,in addition to adhere to the implementation of the development strategy of theenterprise, more need to focus on is the way in the future development andconstantly revising the current development of poor strategy, in order to ensure thecontinuation of this advantage, is a tourist business success is bound to ensure thatsmooth smooth road to success.