Hong Kong Heng Real Estate Co., Ltd. Marketing Strategy Research Of Hunan

China’s real estate market showing vitality with the national economy growth and rapidly rising living standards, it is an indisputable fact that the secondary market develop rapidly. A large number of real estate brokerage companies have set up like mushrooms, for the flow of goods, real estate, for the broad masses of the people’s living standards improve and enhance an important role to play. With the real estate system of continuous improvement, an increasingly competitive market, marketing strategy in the business playing an increasingly important role in the enterprise to survive and develop, they must forge their own brand names as soon as possible, to develop an appropriate marketing strategy, creating a strong core competitiveness and expanding business which is the inevitable trend of development.Hunan gangheng Company Limited is a professional real estate brokerage business, brokerage firms, faced with fierce competition in the market, Changsha, Changsha need the actual situation to develop to adapt to the market, suitable for their own development, marketing strategy. Therefore, this article will be based on the real estate intermediary market in Changsha, the status quo, the use of strategy,4Cs,4Ps of marketing theory and SWOT analysis methods such as internal and external business environment analysis, in-depth analysis of the Changsha City real estate demand factors and the current problems companies face the reality of the company re-positioning of the target customers, the regional market positioning, business model positioning. At the same time on this basis, based on the customer perspective from service, price, promotion, channel marketing teams and other aspects of the company’s proposed marketing strategy proposals. Finally, we are attempts to research the differences of the real estate brokerage industry, providing human resources strategies, organizational structure and corporate culture of Hunan gangheng Company Limited, so as to enhance the company’s core competitiveness and lay a solid foundation for brand building.