Based On The Merger And Acquisition The China United Cement Co., LTD Marketing Integration Strategy

Enterprise merging is a normal economic activity, only in recent years growing enterprise mergers and acquisitions, to cause the attention of people and thinking. The merger between enterprises can produce and the merged phenomenon, its profound reason lies in the market. In other words, the enterprise of m&a and purpose is to change all reason and straighten out the relationship between the order of market supply and demand, and to realize the economic resources the new configuration to get a maximum profit.This paper takes the China united cement Co., LTD. Integrated marketing strategy planning and implementation for the study of the subject. First of all to the enterprise mergers, acquisitions integration theory and the theory of integrated marketing theory were reviewed in this paper for research provides a solid theoretical foundation. Then use the empirical analysis method, the cement industry market environment and the cement in the face of market environment vanda were analyzed. Then through the SWOT analysis, understand the China united cement Co., LTD marketing the strengths, weaknesses, opportunities, threats, and analysis of the following after the merger of cement in marketing issues, such as the lack of overall marketing strategy, marketing channel control is bad, the price system is very chaotic, dealers loyalty is not high, the lack of long-term sustainable development strategy, marketing personnel’s effective incentive insufficiency, the business personnel service meaning, lack of the product distribution system can not fully meet customer needs and so on problems in enterprise merger and reorganization has begun to show. Then based on the existing problems, and puts forward the strategy to solve respectively, and for each one strategy of the in-depth analysis research. Now the cement marketing, should focus on the marketing coordination and service system is established, the use of more length of the two are studied, and put forward the suitable for the China united cement Co., LTD the actual situation of the specific strategies. The last to ensure the smooth implementation of integrated marketing strategy, and studies the corresponding security measures.The result of this paper, for the China united cement Co., LTD in the enterprise merger and reorganization process fast developing marketing strategy to provide a reference of the same industry of similar enterprise merger integration problems also have a certain significance.