China United Cement Co., Ltd. After The Merger And Acquisition Of Marketing Integration Strategy Research

As the basic industry of the cement industry is the key to the transformation and development of national regulation.As the leader of China’s cement industry,China United Cement Co.,Ltd.mergers and acquisitions,to solve the reorganization of the effectiveness of resource allocation issues,but the business to solve the final is to make resources play a greater role,resulting in greater efficiency issues.Therefore,after the reorganization of China United Cement Co.,Ltd.to a certain stage,how to carry out marketing integration will be the key to the next step in the development of China United Cement Co.,Ltd.Therefore,this paper based on the integration theory,marketing integration theory,marketing mix theory,the comprehensive use of literature research,case analysis method to carry out systematic research.The purpose of this study is to study the post-merger marketing strategy of China United Cement Co.,Ltd.to help enterprises solve the practical difficulties in marketing management after M & A,reduce marketing management funds,formulate reasonable cement unit price,establish efficient and scientific Of the sales channels,which in a highly competitive market environment,enhance the core competitiveness of enterprises.The significance of the study is to enrich the theoretical content of integrated marketing,while enhancing the overall marketing level of China United Cement Co.,Ltd.The paper first analyzes the theory of corporate mergers and acquisitions,marketing integration theory,SWOT theory and marketing combinatorial theory,and then analyzes the marketing environment of China United Cement Co.,Ltd.,including macro environment,competitor and internal environment analysis,And then find out the advantages,disadvantages,opportunities and threats of marketing of China United Cement Co.,Ltd.Finally,the marketing integration strategy is put forward from three aspects: marketing idea,marketing team and marketing mix.At the same time,in order to ensure the smooth implementation of marketing integration strategy,put forward the actual situation of China United Cement Co.,Ltd.safeguards,including organizational security,personnel security,financial security and cultural security..