Undergraduate Advertising Education’s Present Situation And Countermeasures In Shandong Province

Advertising education in Shandong province started in Qingdao, Qingdao university is the earliest university to start the advertising professional. After15years development, universities in Shandong province opened advertising undergraduate education has reached18.Overall, advertising education formed a three-dimensional level in Shandong from higher vocational schools to undergraduate training and postgraduate education. According to the collected data, every year advertising undergraduate education carry about600advertising professionals to the society.However, behind the prosperity and development, there are a lot of problems. Advertising education in China has been focusing on "the amount of development, the advertising professional expands rapidly in the number while in low quality." Undergraduate advertising education in Shandong province has the same problems.By means of questionnaires、interviews、literature studies and comparative research, I focus on the combination of qualitative and quantitative, the combination of general and individual, the combination of theory and practice。 From Shandong province undergraduate advertising education’s external environment、the teaching situation、laboratory equipment、student status, I make analysis to the status of Shandong province undergraduate advertising education.The advertising industry in Shandong province developed rapidly. It has higher demands on the quantity and quality of advertising talents. Universities in Shandong province need to clear training objectives and teaching orientation.Undergraduate advertising professional teachers’ practical ability is not strong.in Shandong province.The universities of Shandong province give teachers opportunities to improve the ability of teaching. The government and enterprises need to combine universities to foster a good atmosphere of advertising education.