| The current world competition focal point is the comprehensive national strength. Thecomprehensive national strength key is the technical strength, the technical innovation ability.Both the developed western countries and emerging developing countries, regardtechnological innovation as an important development strategy for economic development. Asthe sub-strategy of overall strategy of an enterprise, technological innovation strategy is ofgreat significance to the enterprise development.This article synthesis the theoretical knowledge of technology innovation and strategicmanagement, according to the current status of the home appliance industry, focuses deeplyresearch on Midea Group technology innovation strategy formulation.First of all, analyzes the technological status of Midea group, find out its problems in thetechnology innovation. Then analyzes the factors which affecting the home appliance industrysuch as economic, technological, social and cultural, natural environment to find the macroelements affecting the development of the appliance industry. Then analyzes the industryenvironment, combine the status of international home appliance and development trend, findout the opportunities and threats of Midea Group. Then analyzes the external and internalenvironment and the core competitive ability, has been clear about the company in thetechnical innovation aspect superiority and the inferiority. Based on above Macro-andmicro-environment analysis, bring up home appliances technology innovation strategy andthe implementation of countermeasures.This article research future several years development will have the positive strategicinstruction significance to Midea Group, to will be similar other enterprises the developmentto have the certain reference value and the model significance. |
