The Business Plan On Hf Company’s Y Real Estate Project

This dissertation is a business plan which is aimed at HF Company’s Y real estateinvestment project. From the early days of foundation, HF Company based on thedevelopment and the management of real estate projects, and now is investing thedevelopment of Y real estate project. At the same time, it needs to import investors to solvecapital problem of this project. Since the reform and open, the economy of China hasdeveloped fast. Along with the development of our country’s economy, the real estateindustry gradually becomes one of the pillar industries in the national economy. The healthydevelopment of the real estate industry can play an important role in adjusting the structure ofeconomy and bringing the prosperity of the whole national economy. The real estate is acapital intensive industry typical of large investment, high risk, long construction period andsupply chain, and its development relies on the financial market deeply. The financial channelof our national realty industry is too single; the main resource depends greatly on thecommercial bank loan given. Since2007, the world economy has entered the age of highinflation. The central government of China has issued a series of policies to reduce thebanking credit of the realty industry. It makes the realty companies more difficult to get thecapital support through the channel of bank loan given. Some high quality realty companies’development has to face the capital bottleneck. As a result, it is imperative to broaden thefinancial channels. The investment project of this dissertation is under the above background.In order to solve the financial problem, it adopts the Private Equity combined with the trust,which is international current to financing.This dissertation takes the project into analysis by the following three factors. The firstone is investment environment and market analysis, including external environment, themarket demand and SWOT analysis of the project. Zhuhai has been experienced a goodeconomic status nowadays.The estate project is highly competitive.and need to avoid itsdisadvantages and threats. The second one is market segmentation and development plan. Theplanner needs to develop the project and adjust the marketing strategy by segmenting themarket and making the decision. The third one is the economic benefit of the project. Theauthor analyzed the economic benefits of the project and forecast its revenues. Then theauthor evaluates its earning capacity and analyzes the risks. Finally the author proposes thetactics and concludes the feasibility of the project. We have known that the business plan of Yproject is competitive under the background of a great market demand of Zhuhai’s estatemarket by the market analysis. Only by implementing appropriate tactics of market development, can the project be successful. The forecast of the business plan tells us therevenue, profit, and earning rate of this project will be335.31million,26.71million and23.85%respectively.the project is highly profitable.The investment risk of the project willbe avoidable and decreased by implementing effective management and measures. The aboveanalytic study arrivals at a conclusion that the investment of Y real estate project hasfeasibility in financial condition, high benefit, reasonable risk, preferable market prospectiveand development superiority.The study significance of this dissertation reflects in two parts, the one is processes ofthe project’s development, the other one is the financing of the project. On one hand,according to the analysis of the project’s development process, the blind decision-making canbe avoided, the location of the project can be vivid, the arrangement of the technology can bereasonable, the budget of the fund can be accurate, and the use of the corporation’s fund canbe accelerated. It not only has the positive meaning in the development of Y project, but alsohas reference meaning in the development of other real estate projects. On the other hand,according to the analysis of the project’s financing feasibility, inquire into the implementmodels and strategies of real estate projects’ financing for the same type of enterprises, andhas reference meaning in the acting of real estate projects’ financing for such enterprises.