The Research On Competitive Strategy Of Ronghua Group

The reform and opening up three decades of development that the real estate industry as an important industry in the development of the national economy, plays an important role in the process of promoting economic growth, stimulating domestic demand. But with the market economic system to further improve and perfect the problems of the real estate development process also will stand out, andgradually affect the long-term stable development of the national economy. In thiscontext, the CPC Central Committee and State Council and local government for the introduction of a number of control measures to regulate the development of the real estate industry, intense competition within the real estate industry, but also makes the real estate companies must reconsider their strategic options, to adapt to current market trends. This paper attempts to explore the real estate enterprise show to deal with the current downturn in the real estate market Ronghua Group development strategy. The course of the study, analysis of existing strategic management theory to find the right strategic management theory as the theoretical basis of this study, and then use the "five forces competitive model and PEST analysis methods on the internal and external environment faced by Ronghua Group analysis, combined on the basis of the SWOT Matrix, SPACE matrix formulation Ronghua Group future development of strategic programs, combined Ronghua Group actual decomposition of the development strategy to achieve the stated strategic objectives, respectively, from the functional and operational aspects that must be taken measures and means. This study is based on the current downturn in the real estate market environment, and therefore also has some reference to other similar enterprises.