H Real Estate Company Main Business Transformation Research

The real estate industry is a capital-intensive nature of the industry, real estate development cycle long, investment required huge amount of money, capital actual strength is usually determined the development of the real estate enterprises is the core of the problem. However since2010, the state of the real estate industry in the implementation of a round of another round of more stringent regulatory policy, resulting in a weak real estate market, the real estate enterprise funds chain tight.Under this background, the research of H real estate as the operating direction and strategic transfer lag in Beijing, Qingdao, Changsha, a series of land development, gradual depletion of sales clearly decline, so business is bound to the future of sustainable development of enterprises have great hidden danger. So this thesis will then emerge as the times require. The article from the global real estate industry development process research, combined with China’s real estate industry development stage of enterprise economics, in the current stage of development of the industry to carry out detailed analysis, through the five forces model, PEST model, SWOT model, collection of real estate industries open data comparative analysis, put forward an enterprise to be in main business transformation in terms of design and to evaluate present enterprises in main business transformation in terms of the design and conduct evaluation, combined with the enterprise business, cultural development, restrictive factor analysis focused on solving the problem of the enterprise at the present stage the market changes should be how to carry out the management change and sustainable development strategic planning.From the industry environment and its own characteristics combine to design a set of effective H real estate company main business transformation report, can make the transition after the main business is operable and sustainability, on H real estate company future development will also play a certain reference role, but also for other similar industry background of the main business enterprises transition research provide reference value.