Ydsj Company Development Strategy Research

In this paper, based on the YDSJ companies facing the exterior and macroscopical environment and industry environment, as well as the current situation of the enterprise, in the light of its existing problems are studied. As a typical case, through the analysis of the system, attempts to propose in the communications industry rapid development and rapid change of circumstances, YDSJ company shall formulate the strategic orientation and around the strategic positioning of the development direction. YDSJ company after years of development, although gained certain success, but in the face of international and domestic changes in the external environment as well as from other enterprises in the same industry competition, also do not compare the system of strategic studies. At present, in the face of various perplexing competition situation and industry constantly deep reform, YDSJ company needs to establish suitable for the enterprise’s development strategy.In the YDSJ development of the company to conduct a comprehensive, system based on the review, using the PEST analysis of YDSJ company’s external environment carries on overall analysis, at the same time, also from Michael Potter’s five forces model of YDSJ company’s industry environment analysis. In addition, through the analysis of YDSJ company’s internal conditions, identify the company’s own development advantages and disadvantages. On this basis, evaluation and analysis are made by SWOT matrix derived by alternative strategies, and then to YDSJ company chose the integration and differentiation combined strategy. Finally, in a targeted manner from the three aspects of the development strategy of YDSJ company implementing measures.