The Transplantation Of Advertising For The Film And Television Play Art Image Research And Development Phenomenon

Advertising has become a necessary message form in the world today, butas people’s living standard rises increasingly, people’s spiritual demand isgrowing and the demand of the advertising message form is higher and higher.Therefore, the forms of adverting which is more in line with the audience’s tasteand more easily accepted by the audience will appear.This paper studies the advertisement to the transplanting and developingphenomenon of the art image of the film and television play. Through a largenumber of documents and analysis, from the film and television play art to theimage of the transplant and phenomenon of development of the transplantingtype of the development of advertisement in the form of deep perspective studythis kind of the typical cases of operation principle and its theoretical value ofadvertising. This paper attempts to provide a theoretical guide and practice forreference of transplanting the advertising of the film and television play art imageand developing the form of the transplanting-type of advertising development.The transplanting type of advertising development by the characters in thefilm and television play dialogue forms and the image of the scene for recreationhas changed the traditional way to spread and appeal environment, more closelycombined with the media content, gives full play to the advantage of spreadingand makes the ideal effect. However, there are also many problems in theadvertising development of the current domestic transplanting type, such as theproblem of the abusing transplantation, the problem of transplanting anomie, thequestion of the transplantation infringement, etc. Therefore, advertising for thefilm and television play art image of the transplant and development should bedeveloped healthily, need the standard and scientific management, so that thetransplanting advertisement can achieve the best effect of publicity.