Studies On The Factors Affecting The Selecting Of New Varieties By The Peasant Households

Agricultural development is the keystone of china’s strategy for economic development in new century. Since1990s, peasants in china has been trapped in a tight corner called slow growth of their income, which has a big impact on china’s long-term stability, therefore, promoting to increase farmers’income is the priority among priorities for our country’s development strategy. Since1997, our china has began to carry out the protection system for plant’s new varieties, which has boosted the development of agriculture actively, and especially has manifest achievement on boosting agricultural creativity as well as optimizing breeding resource allocation. Meanwhile, the number of new variety has obviously increased, providing a large room for farmers to choose new variety. Nevertheless, according to related statistics, at present, the rate of admissibility to new varieties is relatively low. The research therefore will inspect, on farmers standpoint, what are the influencing factors for farmers to choosing new varieties.Saying on the above problem, the research method used in this article is uniting theoretical and positive analysis to analyze farmer’s choosing behavior on new varieties. In more specific term, this research reviews literature at first, regards farmer’s economic behavior, behavioral science, the change of behavior and equity theory as the foundation, and introduces plants new varieties and the influencing factors for choosing them, investigate six provinces, about350farmers by questionnaires, illustrates the sample new varieties’growing condition, meanwhile uses binary logistic regression method to analyze to these factors which influence farmers’choosing behavior on new varieties, and analyzes these.The result of the positive analysis on farmer’s choosing new varieties indicates main income sources, whether they know about related laws and regulations about plant’s new varieties protection system, accept the variance in price between new varieties and common varieties, or have ever bought fake seeds, whether these varieties will increase production, meanwhile marketing channel is too little and whether they have promotional events or not, which all manifestly impact farmers’choosing behavior on new varieties. On one hand, main income sources, whether they know about related laws and regulations about plant’s new varieties protection system, accept the variance in price between new varieties and common varieties, whether these varieties will increase production and whether they have promotional events or not, which all manifestly actively impact farmer’s choosing behavior on new varieties. On the other hand, whether they have ever bought fake seeds and marketing channel is too little, which are both have adverse impact on farmers ’choosing behavior on new varieties.