| Rural tourism development to increase farmers’income, improve the standard of peasants’ living, speed up the rural economic development, promote the construction of new countryside, to realize the harmonious development of important theoretical and practical significance.In this article, the comparative analysis, the literature of access, theory and practice, the method of combining the in shandong province as a case, the rural tourism development situation of the analysis, find out the existing problems of rural tourism at home and abroad, in typical case to carry on the practice experience. The author puts forward the counter-measures of development of rural tourism in shandong province. After analysis and research, that the key conclusions are as follows:(l)Shandong province rural tourism has made great progress, presents the following features:one is the rural tourism especially rural tourism by the rapid development of the cooperative, it is rural tourism development is not balanced, three is diversiform, four is various mode of rural tourism has rich resources, needs to be further development.(2) After many years development, shandong rural tourism form rural agricultural tourism mode, customs tourism mode, farm tourism mode, the village town tourism mode, leisure vacation travel mode and the popular science education tourism mode six important mode, the mode with different features.(3)Shandong rural tourism also has many problems:①the rural tourism resource development is not scientific and reasonable, and, to some extent, restrict the development of rural tourism, ecological environment protection and sustainable utilization is the problems to be solved.②the rural tourism products and service quality is not high, the performance for the product characteristic, the lack of lack of cultural connotation, rural travel shopping weak, lack of rich distinct features local tourist products, tourism shopping is not focused, and small, failed to stimulate the tourists consumption desire, service level can’t keep up with development request.③the lack of scientific planning and the government’s correct guide support.④the shandong province rural tourism talents shortage.(4) Japan, Singapore, France, Germany, Spain, and other countries rural tourism more mature, some enlightenment to us:play around trees and rural village environment utility, attracting more and more citizens walked into the country, and achieve common participation in the way and increase the content of science and technology of rural tourism, increase the investment to broaden the financing channels,. Henan province, shenzhen, Shanghai. Some enlightenment to us is:to increase farmers’income is the core, to protect the country’s natural ecological environment as the key; Enhance the cultural connotation of rural tourism; The government leading, joint venture, total tree brand; Combined with other tourisn development, with rural poverty ollcyiation, combined with the construction of small cities and towns to combine together, and resources protection and to build ecological personality combined.(5) Shandong province rural tourism development should be insisted on government guiding and supporting the principle, the community residents participation principle, distribution of interests fair principle, the principles of sustainable development, adjust measures to local conditions and innovation principles.(6) In shandong province rural tourism development should take the following policy measures:one is scientific and reasonable development of rural tourism resources; There is to do well the development of tourism products and promotion; Three is to increase more rural tourism service quality; Four is the development orientation and pinpoint the goal, the role of government guidance and support role; Five is to improve the management level; Six is the sustainable development path; Seven is to build diversified development pattern, implement differentiation development strategy. |
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