The Study On Development Strategy Of Liaocheng Bus Group

With the gradually accelerating of Liaocheng urbanization process, urban traffic congestion and traffic pollution is also becoming increasingly serious.Science and give priority to the development of urban public transport has become the attention of governments at all levels and must be addressed. Liaocheng city public transport as a state-owned resources, and its powers split, the characteristics of a number of operations, and malicious competition, only the City of provincial passenger transport qualification state-owned enterprises Liaocheng Bus Group, facing a huge survival and development pressure.Liaocheng Bus Group is currently facing the survival and development of environmental research and analysis, SWOT analysis method, Liaocheng Bus Group is exposed to the advantages, disadvantages, opportunities and threats in-depth discussion, and careful analysis, in order to identify suitable for the development of Liaocheng Bus Group strategy. This paper is divided into two parts, one is the Introduction, the other part is the body. The Introduction describes the background and significance of this study. The body is mainly composed of three parts:,1, a public transport industry and the Liaocheng Public Transport Group status quo, focuses on the current organizational structure of the Liaocheng Public Transport Group, the operating conditions of the environment in the industry;2, the operating environment for the Liaocheng Public Transport Group (external environment and internal environment), the use of PEST analysis model, Porter’s Five Forces Analysis model and research methods from the political, economic, social, cultural, technical, organizational analysis, provide the basis for the formulation and implementation of Liaocheng Bus Group’s development strategy;3, clear Liaocheng Bus Group’s development strategy, and further define the Liaocheng Bus Group’s development strategy to achieve the implementation of safeguards, including external, internal improvement of the environment, the expansion of the main sideline on the strong quality of the image outside of the building on the market to improve and customer service to enhance the fine aspects of ancillary support.