Research On Development Strategies Of Shandong Jinluban Organic Agricultural

In recent years, the economy of our country has entered a period of rapid development and has made tremendous achievements. People’s material and cultural life level unceasingly is also enhancing. Economic development and the increase of population brings heavy burden to the natural environment, there’s a lot of land desertification, pollution of the rivers and the extinction of plants and animals and the natural environment deterioration, the food safety events also occur frequently. Organic agriculture provides a solution for the problem of food safety and environmental problem. Organic agriculture is to point to completely eliminate the use of synthetic fertilizers, pesticides and manufacture of livestock feed additive, but also can not be used in genetic engineering of biological products and the production system. The development of organic agriculture can not only solve the problem of food safety and can purify the natural environment. At present our country organic agriculture development level is very low, it cannot solve environmental problems and can not meet the people in the field of food safety needs. Along with our country economy development and people’s living standards further improved, organic agriculture will have broad prospects for development.The paper chooses A organic agricultural science and technology limited company as the research object. Analyzes the external environment of the enterprise, think our country’s current political situation, economic and demographic factors, the natural environment, the geographical environment and the organic food the respect such as market demand to develop organic agriculture to provide favorable conditions. Analysis summarizes the enterprise has capital actual strength and brand advantages. There are also lack of organic farming and organic farming experience, organic production and technical personnel and marketing personnel shortages and disadvantages. Application of the theory of the strategic planning, organic agriculture theory and the marketing theory and enterprise combined with the specific situation of the development of the enterprise development strategy. First elaborated the enterprise vision and mission of the enterprise production and management, planning and other aspects, including infrastructure and production planning, marketing and brand building. Then set the strategic goal of the enterprise, development stage, commercial pattern and diversified development strategy. Finally, for the smooth implementation of business strategy to develop the human resource security, cultural construction, technology development and investment, tourism and marketing various implementation guarantee. The purpose of the study is to promote the healthy development of enterprises, and the use of the demonstrative effect to solve the present problems of the natural environment and food safety problem, by contracting the land of the farmer and to provide them with employment opportunities, guide farmer masses to be on the road that become rich, promote the development of local economy. I hope this paper can help the same kind of organic farming enterprises to provide a reference for the development.