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Sany Of The Core Competitiveness Of Enterprises

Posted on:2007-05-19Degree:MasterType:Thesis
Country:ChinaCandidate:Z F LiFull Text:PDF
GTID:2199360215985303Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The core competition of enterprises, which has been built on the development and study based on the market demand, is able to make sure that enterprises can get the effective integrity of core resources and core ability in the long competition.Recent years, as the engineering machinery industry booming, each engineering machinery manufacture has got development rapidly. Sany, as one of the engineering machinery leaders in the homeland, how to bring up her core competition, how to adjust her product structure and seek for new growth point?The enterprise's competition strategy decides its own core competition, in turn, which should adapt to its own competition strategy. Be innovative is the driving force that core competition forms. At present, technological innovation is the important core competition for Sany, but unitary core competition has grave deficiency. Exceeding the service that the customer expects is to be programmed and to be cultivated actively as the core competition, at the same time, cultivating other competition in inside resource structure is necessary too. Based on existing available core competition, enriching the breed series of leading products, adjusting other products' structure and seeking the next new growth point should be done, which can strengthen the enterprise's overall marketplace competitiveness, thereby make the enterprise get long progress.
Keywords/Search Tags:core competition, competition strategy technological innovation, SANY
PDF Full Text Request
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