Research On Key Elements Of Guangzhou North Shore Dock Creative Industrial Park

In recent years, as China’s rapid economic development, transformation and upgrading ofindustrial structure is in an important stage. The major cities all take strategic plan of the OldCity transformation or suppress the second industry and develop the third industry, or both. Inthis context, modern human capital based Cultural and Creative Industry Park rise up anddevelop rapidly, in which the old factory transformed ones accounts for a considerableproportion. However, whether the park plan meets laws of economic development and relatedindustries development, park construction and operation modes goes along the strategy ofcultural and creative industries development trend, or can it really move on healthydevelopment track, should all require our in-depth thinking.This paper adopts project management theory and methods, to build a case on Group A’s realestate development project of Guangzhou North Shore dock Creative Industrial Park, and didan empirical study on its preliminary decision-making, planning and design, projectimplementation and control. Group A is the investor, the construction side and park operatorfor the project. The analysis focus on project benefits, construction and operation control, andhad the following founding. First, the project took the leading role of the government, theoperator’s input and time-limited development as a combination of operational mode, whichreduced the government funding pressure, and used the operator’s established planningresources to build in line with the scale of industrial parks. And to set operational period,based on the actual situation, the government can adjust business models to adapt to updatethe forms of development, ultimately from the government point of view to fully take intoaccount the social effects, economic effects and investor’s benefit, thus formed win-winsituation; Second, on specific effectiveness of the project, taking account the input and outputcash flow, it was estimated that calculated net present value of-8589million at10%of thebenchmark rate of return, static payback period9.96years, and the after tax internal rate ofreturn was5.09%, which all showed this project’s relatively low effectiveness, but theproject’s high standard, and obvious social benefits, can greatly improve business reputation;Third, the content of this project, involving the transformation of old buildings, new buildingconstruction, but due to the government late delivery of land, there encountered many obstacles on project construction progress, quality, cost control, and it required countermeasures to deal with risks organizational, economic, technical measures; Fourth, the lowcarbon way into the park construction and landscape can ensure environmental sustainabilityof buildings and landscape;Therefore, this paper found that the key elements of the project is its position of creativeindustries; planning and design concepts into the project objectives; input and returns controlbased on market forecasts and project planning; strictly control the construction process. Thisstudy holds the view to benefit development of domestic industries and industrial parkconstruction management field.