Research On The Design Of Tourism Cultural And Creative Products In Hefei Bao Park

Tourism cultural and creative products are the material carrier of cultural expression in the process of "culture + tourism",which can convey cultural connotation and enrich the tourism market.With the development of time,the tourism cultural and creative products of the scenic spot have become a new landscape of the commodity market of the scenic spot.Bao Park in Hefei shows Bao Zheng’s life of "loyalty,filial piety and honesty" from multiple angles and forms.As a resort integrating history,culture and natural scenery,Bao Park has diversified cultural characteristics and regional characteristics after years of park construction and functional transformation.After investigation and analysis,it is found that the construction of the tourism market of Baogong park scenic spot lags behind the transformation of scenic spots in the park,especially today with the integrated development of culture and tourism,the lack of tourism cultural and creative products has plunged the scenic spot into a "vicious circle" of ticket economy,and the single communication carrier can not give full play to the spiritual construction status of Baogong culture.The tourism cultural and creative products of Baogong Park urgently need to be designed and updated.Therefore,firstly,the article makes an in-depth analysis of the cultural factors of Bao Park,and summarizes its important four cultural images and connotation,namely "the hometown of celebrities with beautiful scenery","the hometown of celebrities with coexistence of history and culture","the inheritance of intangible cultural heritage with unique regional characteristics" and "the cultural tourism business card under the concept of grand tourism".After market research and demonstration,it is found that there are still some problems in the tourism cultural and creative products of Baoyuan park scenic spot,such as the lack of deep integration of culture and products,serious homogenization of product form,insufficient innovation and old style,incomplete product market segmentation and so on.The product design concept can not meet the fashion of cultural and creative products,and can not achieve the characteristics that the cultural value is stronger than the use function and regional characteristics to guide the product design of tourism cultural and creative products.Secondly,through the research on the design characteristics and types of tourism cultural and creative products,combined with the design fashion,this paper formulates the design strategies of tourism cultural and creative products in Baogong Park,such as highlighting the core of Baogong culture,integrating regional cultural characteristics,combining the tourism positioning of the park,grafting trendy product styles,etc.Finally,the conclusions of the research and analysis are applied to the design of tourism cultural and creative products of Baotou park.The image of Baogong and the image of the scenic spot are refined by means of conceptual design and extraction of elements.Combined with the tourism crowd and the function of the scenic spot of Baotou Park,the logo of cultural and creative products,the IP image of the scenic spot As well as the cultural and creative products of Baogong culture and park landscape.Through case study and design practice,it is found that the combination and transformation of scenic spots,cultural innovation,Baogong,culture and other elements,the organic combination of cultural connotation and representation on the product itself,and the cultural output through appearance display and use display can deeply show the spirit of the times contained in Baogong culture.Cultural heritage combined with cultural tourism product development is applicable to the new situation of cultural tourism product development in Baoyuan Park,and can realize the organic integration and green development of economy and culture.The practice of outsourcing the design of tourism cultural and creative products in the park can provide reference and reference for the cultural and creative development of the same type of scenic spots in the province.