The Development Status Of Threenetwork Mergence In Yunfu And Its Corresponding Policy Suggestions

With the global digital technology thriving, the Medias and three networks which didn’tinteract with each other begin to merge together as their differences are becoming smaller.Three network mergence is irresistible general trend and developed countries consider itas their national strategy. As the PC network, telecom network and broadcast network beganto merge together, the internet technology was more and more used in the TV realm. At last anew platform which can serve people in entertainment, news, education and other realms wasproduced. And China started its own path of three network mergence recently.Related to the service convergence of the information industry, three network mergenceis not only technique question, but a management question. China selected a number of citiesto explore the development of three network mergence. As a leading city of the reform inGuangdong province, Yunfu started the process of threenetwork merge in2009. This degreepaper introduces the Yunfu pattern and its experiences in order to improve the informationindustry.