Meimei Company Brand Merger Strategy&Investment Analysis

Recently, the situation of the world seamless garments’ field has been badly changed.One hand, the domestic market need of seamless garments has increased than the foreignmarket’s based on the accepting of Chinese customers. On the other hand, the domesticcompanies are developing their own brand and creating the core competitive ability. We aremainly forced on how to solve the problem when the company plans to do transformation.MeiMei corporation is an enterprise of designing, producing and selling the seamlessgarments for more10years in YiWu city of ZheJiang Pro. This corporation does businessmainly in Japan and a small quantity of orders in home market. However because of Japanesetidal wave and European debt crisis, the company is adjusting the market frame, operatingbrand merger strategy and forcing on the domestic market. And the target of MeiMeicompany is to invest and merge HaoHao company in order for absorbing more brands andcontrolling more home market. Firstly, the article explains the general situation of MeiMeicompany and shows the reason of brand merge. Secondly, the article discusses the basic factsand value assessment of objective company. Thirdly, the article evaluates the investment plan,makes investment analysis and provides the solutions against the risks.This item is based on the whole environment of seamless garments. Through investmentanalysis, MeiMei corporation shows some characteristic and brand merge risks, but it’s stillbe successful if taking effective measures to control and overcome all kinds of risks.The above situation has more reference and caution to the relevant companies ofseamless garments’ field.