Rural Tourism Related Interest Subjects Define Research

Rural tourism is a new way of tourism consumption and the organic combination of tourism activities and the agricultural production, farmers’ living, rural construction. It has become the new growth point of China’s tourism industry and rural economic development. This thesis summarizes domestic and abroad research status of rural tourism and defines the concept, characteristics, main attractive elements and tourism function rural tourism. With representative, typicality, comparative as the basis, the writers select Yunajia Village in Xianyang City of Shaanxi Province and Renjiagou Village in Shangluo City of Shaanxi Province as cases to define. First of all, the writer analyses the given western scholars27kinds definition of typical stakeholders, then define the rural tourism stakeholders concept on the basis of analyses. Second, through the questionnaire and on-the-spot interview results, the writer define the rural tourism stakeholders’properties. Third, the writer defines the range of stakeholders of Rural tourism by the use of expert evaluation method and frequency statistics, including tourists, the villagers, the village committee, municipal government, county government, the provincial government, foreign enterprise, academic research and education institutions, TV and other kinds of media, and peripheral traveling scenic area, peripheral tourism commodity suppliers. Fourth, the writer define the rural tourism types by Likert scale and Co-plot, that is the tourists, the village committee, the villagers as important stakeholders, foreign enterprise, the county government, the provincial government, municipal government, the surrounding tourism commodity suppliers as medium stakeholders (academic research and education institutions, and the peripheral traveling scenic area may be important benefit medium body). On this basis, the write discusses the roles, cooperation mode and harmonious coexistence.