Ordos Bank Business Development Train Of Thought And Countermeasure Research

Ordos is rich of resources. In recent years, Ordos has transformed resource advantage into economy advantage, gone large scale developing way and lengthened industry chain so as to coal, natural gas, chemical industry, electric power, textile industry, tourism and ecologism having made collective progress. With healthy development of large-scale enterprise groups, many middle and small enterprises and individually owned businesses have been brought along to develop quickly. Fiscal revenue and dweller income have been highly increased.’Ordos economy pattern’ has been created.For Ordos belongs to investing district, fund supply falls short of demand. Except for eligible banking institutions, it has active civilian financial institutions. All these institutions compete with each other drastically.On Aug.2007, Ordos bank was founded on the basis of Ordos urban credit institution. At present, its asset quality is good. It has advantages of predominant economy environment, close relationship with local government, convenient getting information and prompt operation decision. It has disadvantages of smaller scale, inglorious reputation, few business products, extensive operation, traditional marketing, being difficult to operate according to complete market rules due to government interruption and so on.The author thinks that to make Ordos bank become a small but strong good bank, it must orientate middle and small enterprises and high-grade individually owned businesses, contest businesses with illegal civilian financing, make great effort to develop key businesses, form core competitive power, occupy unmet field of financial services in the market and become a bank of filling market vacancy. Definitely, precise market orientation, characteristic product innovation, unique marketing pattern and matter-of-fact risk control will come into business operation.