Enterprise Legal Representative Credit Regulation Promotes Enterprise Credit Ascension

Credibility is the soul of market economy. However, in China’s transformation from a planned economy to a market economy, a large number of deviltries, such as commercial fraud, forged and fake commodities and trademark infringement, are emerging due to the unsound legal system and market economy mechanism. Theses deviltries bring big losses to the country and the society. Therefore, it’s time to think how to transform the mode of economic development, to build a harmonious society and to promote the scientific, reasonable and balanced development between economy and the society by enhancing the government’s management and enterprises’credibility.This thesis expounds and proves the necessity and feasibility of improving an enterprise’s credibility via supervising the credit of its artificial person by document study, theoretical research and empirical study, following the procedure of raising, studying and then resolving a question. From the perspective of governance, the thesis demonstrates promoting enterprise’s credit through regulating the credit of the legal person is effective means and measures to eliminate a variety of opportunistic tendencies of enterprise and under China’s current institution, and proves the theoretical and practical feasibility of implementing the legal person regulation. Furthermore, according to the public governance theory and the responsibility of the Administration for Industry and Commerce, the thesis suggests an effective model for realizing the regulating the credit of the legal person, which is a united regulation mode as the government the leading role, the Administration for Industry and Commerce as the core part and other government sectors and social organizations extensively participating. When resolving problem, as to reducing the regulatory costs and improving the regulatory efficiency, the thesis analyzes the enterprises discredit and other illegal cases such as violating fair-trade, infringing consumer rights from year2008to2010by the angle of administration for industry and commerce and search the key point, key industry, key type of enterprise, key area and the difficulty of carrying out credit regulation of the legal person.Finally, the thesis makes some basic exploration and research for credit regulation of the legal person and enhancement of enterprise credit through initial considering legal person credit index set and the discredit-penalty-mechanism.