From The Perspective Of The Enterprise Consumer Theory

Under the condition of market economy, the consumers in order to meet personal and family life needs, thus enterprises purchased by the production of commodities and enterprises to achieve the ultimate pursuit of profit members of society, consumer is enterprise commodity production and management activities of the starting point and final judge. Therefore, any enterprise commodity production and operation must be to meet the needs of consumers as the center, to study the consumer and their purchase behavior has become a compulsory course for enterprises. The enterprise only to consumers as the center, understand consumer demand, in order to better adapted to the production of consumer products and services, so as to better serve the enterprise profit.In this paper, based on the consumer to the enterprise production and management of marketable commodities as well as the final implementation company profit is the decisive role, enterprises trying to stand on the visual attempts to consumers to compare systems research, for the enterprise accurate understanding of consumers, to correctly treat consumers, in the commodity production and business activities, and to consumers as the center, through to meet consumer needs, achieve enterprise the profit motive to provide theoretical support. It is beneficial to enrich and perfect the theories of political economy; beneficial to deepening marketing on consumer behavior research; beneficial to enterprise of science establish consumer concept, correctly handle the relationship with consumers.According to Marx economics consumer theory is guidance, draw lessons from western economics theory of consumer, further from the enterprise vision research in consumer theory, separately from the consumer needs, desires, needs, expectations, preferences, value and so on several aspects of consumer behavior to carry on systematic research, highlighting consumer theory in enterprise’s particularity, and using the theory and the practice a combination of methods, will Marx economics theory of western economics theory of consumer, consumer and enterprise based on the visual consumer theory to guide practice, to consumers as the center by arousing consumers need, stimulate consumer desire, to create consumer demand, cultivating consumer preferences, beyond the expectations of consumers, to protect the rights of consumers, creating customer value for the enterprise to correct treatment of consumers put forward countermeasure to suggest.