Awareness Of Rural Consumers On The Wall Advertising

Activating the rural consumer market, building a new socialist countryside has become the consensus of the government’s work, some companies are also eyeing the market, the majority of the rural. Therefore choosing an appropriate medium for advertising has become a reality placed in front of the problem.Wall advertising development and level of development of the rural economy can be said to complement each other. Wall advertising also become a political slogan in the form of development, from before the commercial promotion. Therefore, the study of rural consumer behavior and consumption habits, is more appropriate to start from the wall advertising.This paper use Dangtu County, Anhui Province Tangnan town for the sample. By collecting, collating local wall advertising, the development of the local wall advertising a more in-depth understanding, combined with related research in the field of literature and information, using questionnaires, depth interviews and research methods, trying to get the rural consumers cognitive status on the wall advertising.This paper will be the cognitive status of the three aspects of rural consumers on the wall advertising, and basic knowledge, brand awareness, as well as rural consumers spread on the wall advertising the concept of cognition. Combination of status and residents of the wall advertising their cognitive status, by the way of empirical research, to ensure the authenticity and accuracy of research data in the course of the study in accordance with the "observation-analysis-observation-and then analyze the path of do a comprehensive analysis of the local wall advertising. Analysis of rural consumers of the wall on the wall advertising cognitive status, summed up some suggestions for wall advertising in rural development, to understand the rural market, and then open the rural market, expanding domestic demand to provide some valuable suggestions.