Research On The Strategy Development Of Shenzhen MYS Environmental Protection Technology Co., Ltd.

As the economic system of China’s socialist market continues to improve and the speed up process of global economic integration, packaging industry is showing unprecedented competition. More and more packaging companies generated. MYS seizes the opportunity and get rapid development, becoming more famous in southern China packaging field. In recent years, with the changes in the corporate philosophy, packaging companies are playing the card "environemental protection, green", and facing more and more competitions in business. This article discusses the strategic issues in the development of new round competition, with a strong practical significance.In the thesis, the author systemically and dynamically analyzes the macro-environment of MYS, which includes policy environment, economy environment, society environment and technology environment. And then using Michael Porter’s five forces model analyzes the background of the industry, which summed up the opportunity and threat of the MYS’. and then analyzes the internal environment of the MYS from the organizational structure, human resources, market resources, etc. Summarized the internal strengths and the weakness of MYS. Then use the SWOT method to propose MYS’vision, mission, overall strategy (steady development of strategy and development strategy of horizontal integration) and business strategy (mainly the strategy of technology improvement and service level enhancement), and to develop the appropriate strategic measures:R&D strategy, marketing strategy, human resources strategy, corporate culture, strategy, so as to point out the goals, direction and mode of MYS’development. Finally, in two ways demostrate MYS’implementation of the strategy proposed measures, and implementation of control methods.This article attempts to give a more comprehensive study on MYS’operating conditions and competitive position in the industry, so as to achieve theoretical knowledge and practical combination of circumstances, and look forward to make more constructive comments on the company’s development strategy.