The Study On Green Packaging Strategy Of China's Export Enterprises

With the advance of globalization and the continuous deterioration of the natural environment , environmental protection has become the only way to achieve sustainable development. After entering the 21st century, the world economy, particularly the rapid growth of international trade, has brought wealth to mankind. At the same time, it caused more damage to the environment. Free trade and environmental protection has become a consensus of countries in the world. How to promote green packaging in the field of international trade and how to reduce the negative impact on the environment, have become one of the topics that received national attention.In this thesis, from the perspective of China's export enterprises, we studied the theory concern with international trade and green packaging and aggregated foreign practice in the management of green packaging. Using SWOT method, we conducted an in-depth analysis of green environmental factors of China's export enterprises, and therefore, summed up the advantages and disadvantages of green packaging in the export products of China's export enterprises, as well as the opportunities and threats. Based on my own experience in the practice of international trade, from the perspective of a sustainable development strategy, we suggested the export enterprises to establish the strategic thinking of green packaging products and suggested the corresponding implementation plan and specific measures.In international trade, to promote and develop green packaging is not only conducive to the improvement of the human environment, but also conducive to China's export enterprises to enhance their ratio in the international market and the overall international competitiveness. Therefore, with all efforts to practice green packaging strategy is a wise choice of China's export enterprises.