Financial Diagnosis Report On Wuwei Unicom Co., Ltd

With the increasingly fierce market competition, to gains benefit in the external market at the same time, we must gain efficiency in the internal management. Financial management is the center of modern enterprise management, and the enterprise financial diagnosis, which goes through the investigation and data analysis of the production and operation of enterprises and financial management situation, can find and research on the existent problems and puts forward suggestions and solutions on improvement of management and improve efficiency, and help with enterprise implementation. Financial diagnosis can improve the management benefit of enterprise, prevention financial vulnerability, enhance the competitiveness of enterprises and development ability, for the enterprise future development plan of lay the foundation. Therefore, it is necessary to enterprise financial diagnosis, then to help enterprises improve their management level and adapt to the ability of the risk, in the fierce market competition.This paper WuWei Unicom company as the research object, over the course of the study, using the data collection and screening, logical inductive reasoning, case analysis and action analysis method. Mainly clarifies the financial diagnosis of content, method, classification and procedures through the domestic and international documents point of view. And then, mainly introduces the WuWei Unicom company respective industry status including customer analysis, major competitor analysis and operating situation analysis. The most important is the financial status analysis and diagnosis of WuWei Unicom Company. The author mainly does financial statements project analysis based on the debt paying ability analysis, operation efficiency analysis, performance analysis and investment value analysis financial index analysis. Leverage analysis and dupont analysis system of comprehensive financial analysis. The author also introduces t introduced WuWei Unicom company financial diagnosis and the reason of content. The diagnosis of the contents is embodied in (1) credit risk problem diagnosis;(2) Accounts receivable management diagnosis;(3) working capital diagnosis;(4) operating results diagnosis.Finally, through the above financial diagnosis and analysis of the WuWei Unicom, giving the following six suggestions for the company management in the following years:(1) to establish and perfect the enterprise credit management system, avoid bad debt risk;(2) channels, and expand the market share;(3) strengthen the enterprise interior integration and management, reduce the cost;(4) improve marketing strategy, increase user scale;(5) improve financing channels, reduce the debt ratio.(6) Strengthen the cost management to improve profitability.This paper, which is aiming at analyzing the financial countermeasures for WuWei Unicom Company, wants to provide certain reference for the other company’s financial diagnosis.