The Financial Problem Diagnosis And Countermeasure Research Of AK CO.,LTD

With the world’s economic recovery, governments not only actively develop traditional industry, but also gradually pay attention to the exploration and research of new energy field. In the automobile manufacturing industry, development direction will gradually transform from consumption by oil, gas and other non-renewable resources to new energy; new energy vehicles will be the. leading role in the next few decades’ world automobile industry. Meanwhile, Chinese government has a long and clear understanding on the strategic significance of new energy. Particularly it is difficult to go beyond western countries in the field of traditional car development, new energy strategy offers an opportunity for Chinese automobile independent brand development. Therefore the government gives much support on research and development of new energy vehicles, and Finance Ministry implement fiscal subsidy policy on the promotion of new energy vehicles:respectively in 2012 released announcement on free purchasing tax of new energy vehicles, in 2013 announcement on fiscal support for promoting new energy vehicles and new energy bus’ single sale is expected to have the highest fiscal income of RMB230,000. In accounting, the government requires selling price to take out fiscal subsidy income and free vehicle purchasing tax, and to account fiscal revenue as non-operating income. This has an important influence on new energy vehicle company’s accounting.In this paper, the research object, AK Co., Ltd, as the leading role in new energy bus development and excellent representative in domestic high-end passenger car companies, is one of the few passenger car manufacturers with independent ability to develop new energy buses and launch batch market operation. This paper is divided into five parts, by adopting the combination of normative research method and case study method. The first part is the introduction which mainly introduces the new energy vehicle development background and financial diagnosis related theories at home and abroad. The second part is an overview of definition on financial theory and financial diagnosis method. The third part is about the AK company’s profile and passenger car industry background. Additionally by comparing AK company’s financial status in 2011,2012,2013 and 2014’s financial statements and benchmarking industry enterprises’ related condition, it diagnoses AK’s problems. AK has abnormal states such as net profit loss, main operating cost rate ups to 94%, operating income’s dramatically declination and operating income less than cost. The fourth part puts forward causes of these problems and countermeasures by comprehensively diagnosis. The fifth part is conclusion and prospect.Based on the financial perspective, AK’s problem diagnosis and countermeasure research has a certain theoretical significance and practical significance. On one hand, through combination of normative research method and case study method, it is beneficial to comprehensively and deeply understand enterprise’s financial diagnosis and its application. On the other hand, by analyzing the new energy vehicle company, is has great help for new energy enterprise administrators to have a clear financial decision making and provide some reference, but also helps external investors to grasp more accurate information so as to contribute to the implementation of national new energy strategy.