| Macroeconomic situation and economic policy changes to increase the risk of such real estate industry, and enhancing the core competitiveness of enterprises of small and medium-sized real estate is the strategy to deal with the situation of the current economic and industry to make an effective adjustment. Personnel as the most important capital is the core to enhance the competitiveness of enterprises. However, there are inherent drawbacks of the problems that frequently appear in personnel management of small and medium-sized real estate companies, to some extent, it affected the company’s strategic performance and hinder the pace of the development of enterprises. The paper will discusses Human Resource Management from the small and medium-sized real estate companies, and the problems of its human resources management, and then improve its human resources management strategy, human resource management instance, concluded that the adjustment significance of the small real estate companies, human resource management strategy.First, the paper makes sure the literature analysis, empirical investigation and analysis, quantitative analysis and qualitative analysis, data processing, such as research methods, research status and content of the human capital resource management;Second, the paper access to the network and works through the integration of relevant information to analyze the concept of human resource management and related concepts such as handling small and medium-sized real estate companies;Third, the paper bases on the scale of human resources of the Xindidu all real estate company with the structural analysis and management of the status quo, discusses the problems faced by the company’s human resource management, which described the company’s implementation of human resource management strategy adjustment programs.Forth, the paper discusses the characteristics of the internal and external business environment for Xindidu, as well as the environmental impact brought about by the competitive pressures, the capital chain, pay cuts and layoffs, Xindidu’s human resource management features, pointing out its problems;Fifth, the paper discusses how to reform the management system, to take the incentive policy, the implementation of the scientific training and shaping corporate culture medium and small real estate companies,like Xindidu, to change the original family of Personnel Management model;Through the above research to help Xindidu real estate companies to build the human resource management strategies, to adapt to the current economic situation and policies to transform in order to achieve corporate strategic performance, and to promote long-term development of enterprises based on the sustainable development of small and medium-sized real estate companies to build a solid core competitiveness. |