The Empircial Research About Salary Satisfication’s Influencing Factors Of The Henan Zhongyan Markting Staff

The concept of pay satisfaction has been proposed in the 1960s. The study of pay satisfaction has gone through pay satisfaction influence factors, the structure and the effect of three stages, so that it continues to develop. Pay satisfaction research has a better theoretical and practical significance, can provide a reference to improve employee job satisfaction, thereby enhancing the loyalty of the staff of the enterprise.Henan Tobacco marketers issuance of the questionnaire of 240 copies,228 copies of questionnaires,218 valid questionnaires. Using the factor analysis to determine the weight of the pay satisfaction dimensions. First, to the questionnaire do descriptive statistical analysis, put forward the hypothesis and pay satisfaction model; Second, factor analysis of the assumptions and models of pay satisfaction an empirical test, and draw the main factors of influence marketers pay satisfaction; Finally, the findings of Henan Tobacco marketers pay satisfaction strategy.Conclusion of this study are:(1) Henan Tobacco marketers pay satisfaction can be divided in the composition of economic compensation satisfaction, salary promotion satisfaction, return on non-economic satisfaction degree and salary management satisfaction with four dimensions, economic rewards to pay the overall evaluation of the influence.(2) Henan Tobacco marketers pay overall evaluation have not yet reached the general level of evaluation.(3) The marketing staff of different gender in terms of pay overall economic remuneration, salary promotion, no significant difference in the satisfaction evaluation of the non-economic compensation, and payroll management.(4) The marketing of different ages in terms of pay overall economic remuneration, salary promotion, no significant difference in the satisfaction evaluation of the non-economic compensation, and payroll management.(5) Unmarried marketing staff in the remuneration of the overall evaluation, salary promotion, evaluation of non-economic compensation and payroll management was significantly higher than married employees with children, married marketing promotion in salary terms of satisfaction significantly higher than those with no children married marketing personnel.(6) Undergraduate degree marketing staff in the economic rewards satisfaction was significantly higher than the marketing of specialist qualifications.(7) The age 4-5 years is the trough of the satisfaction evaluation of the marketing staff salaries in the overall salary, salary promotion, non-economic compensation, and payroll management has significantly lagged behind the other work experience marketing.(8) Personal monthly income in the 3001-5000 marketing in the economic rewards of satisfaction was significantly higher than the monthly income of 1001-3000 yuan marketing.Based on the above conclusions, Henan Tobacco can improve the satisfaction levels of the marketing staff salaries from the following areas.(1) The establishment of a competitive remuneration system. The Henan Tobacco can from the departure of the entire industry and enterprise development scale, reference to the average market salary levels, and other companies for similar jobs in pay levels, as well as competitive pay levels and other factors, formulation is in line with market conditions and competitive pay system.(2) Provide a wide range of self-welfare system. Pay managers can on the basis of control costs, by strengthening the communication with marketing personnel, increase the welfare of the general category of the company to increase the pay satisfaction.(3) Implementation of a comprehensive compensation strategy. Provide more meaningful work and a clear career plan, strengthen the focus on corporate culture and teamwork training, etc.