Strategic Study On Industrialization Development Of Domestic Mega-Event

This thesis makes a research on industrialization development strategy of domestic mega-event as domestic mega-event industry is becoming the popular social economical phenomenon. Directed by the mega-event theories, which have not been studied in systemic way in domestic academia, it uses many other subjects theories, makes a preliminary study on the mega-event and the relationship between mega-event and urban domino effect, industry convergence and regional spatial distribution, strategic management and mega-event management. The thesis basic point of view and research ends including the following four aspects: Analysis the development status quo of domestic mega-event industrialization, Probe into the development characteristic and orientation of urban mega-event industry, Put forwards the strategic selection of domestic mega-event industry, Construct the strategic structural system for domestic mega-event industrialization development and illustrate the countermeasures and prospect of domestic mega-event industry.The thesis constitutes of six chapters.Chapter one is introduction. It introduces the background and reason to select the study topic, and makes a summary of the relative subject and research field both domestic and abroad. In this part, it shows the study ends and meanings, and gives the basic theories and study methods.Chapter two is about the core definition, study object and project framework. It makes an introduction and then deep analysis on the core definition mega-event, and brings up the thesis study subject mega-event industrialization. Based on the former analysis and research, it ascertains the whole research framework, in order to offer a criterion for the following text.Chapter three is the analysis on the development status quo of domestic mega-event industrialization development. It starts with the overall and complete development actuality of domestic urban mega-event industrialization, makes a study on the development qualifications, restrict conditions and benefit infection on urban economy. It points out that the mega-event industrialization is the inevitable choice for urban industry development.Chapter four is the study on characteristic and development orientation of domestic mega-event industrialization development. Based on the study of chapter three, it depends on two dimensionality time and space, makes a research and analysis on the development course, spatial distribution and characteristics of the mega-event industry. In the end, it explores the deep mechanism and summarizes the development orientation and trends of domestic mega-event industry.Chapter five is the study on the development strategy of domestic mega-event industrialization. Under the research structure of the former text, this part tries to construct the strategic framework for domestic mega-event industrialization development. It puts forwards seven compositions and relative countermeasures and suggestions to promote domestic mega-event industrialization development, which are spatial convergence, sustainable development, government leading, build mega-event industrial chain, brand strategy, enhance mega-event industry marketing and speed up the cultivation of professional talents.Chapter six is the tag. This part gives the conclusions and results of the thesis study, and it again stresses the main original views and innovation points, and it puts up the prospect expectation for domestic mega-event industry and for the further academic study.