New Energy Vehicles Purchase Intention Influencing Factors Of The Empirical Research

In recent years, environmental pollution and the increasing depletion of oi1 resourcesmake people question intensively to the traditional cars, thus, the new environmentallyfriendly and clean energy vehicles became focus of the large-scale auto companies and evenvarious states. In the maturing consumer market of new-energy vehicles, a increasing fiercelycompetition was showed among different companies and countries. In such circumstances, anaccurate understanding of Chinese consumer behavior’s character and discipline ofnew-energy vehicles has certain practical significance to the product development, design andmarketing strategy-making, such as correct market Positioning and Pricing.Based on above objective, some empirical researches about consumption of thenew-energy vehicles are done in this paper.This paper studies potential consumers of new energy vehicles, such as dual-mode electricand pure electric vehicles, and measures the demographic characteristics and purchasebehavior of the by using the positivism research method. Herein, multivariate statisticalanalysis to valid samples collected by the SPSS13.0 statistical analysis software are used, tostudy the new-energy vehicle potential consumer groups features of our country, as well asanalyze and interpret the main factors of the new-energy vehicles potential consumers inbuying cars.This paper firstly introduces the evolution track of consumer behavior, domestic andinternational research status, relevant theories and models be introduced, the factors thatinfluence automobile consumption and the consumers’purchasing motive, as well as thenew-energy vehicles, the current situation of new-energy vehicles consumption, and automarket consumption of new energy vehicle development, and then designs the variant andquestionnaire according to the research purpose. In positive researeh,237 effective samplesare analyzed in statistics analytical method, such as frequency analysis, reliability analysis,factor analysis and so on, which are calculated by SPSS13.0 statistics analysis software.It also extracts five main factors that new-energy vehicles potential consumers concern,finding that gender, life circle and residential Place not significantly impact the new-energyvehicles Potential consumers choices, while age, education level, income and occupation arethe important factors affecting them. The study also find four most valued indicators thatpotential consumers concern by ranking such indicators of hybrid electric vehicle and pureelectric vehicles and present some relevant recommendations to the development ofnew-energy vehicles concerning .Finally, relevant conclusions are discussed and futureresearch work is prospected.