A Study Of Customer Relationship Management For Donglian Company

Recent years, as to accelerate the popularization of the Internet worldwide, the global coverage of the Internet and information network system is gradually established. However, the development of information technology and the growing popularity of significant development opportunities in addition to human life, but also to bring new threats and challenges-Internet information security issues become increasingly prominent.Customer resource is the survival of the enterprise, the development of technology has made information security products to more and more homogeneous, has a stable customer base, the decisive factor of business competition, the only way companies can ensure that the market share in order to stabilize developments. Donglian company, as new entrants in the information security industry, to enter in the appropriate market growth stage, in order to gain a firm foothold, and development, we must pay attention to the enterprise customer relationships, strengthen customer relationships and increase customer satisfaction, continuous improvement of the level of customer relationship management.This article is based on the authentication type of information security products, customer relationship management on the basis of literature analysis, theoretical analysis, theory and practical and other analytical methods, and discusses specific strategies and the key points of customer relationship management, customer relationship management Donglian strategy bring instructive.This article firstly theoretical overview of the relevant theoretical research and analysis of customer relationship management. Secondly, in the industry in which the status and environment analysis, and analyzed and summarized its existence in Customer Relationship Management, which found that the internal factors. Thirdly, from customer segmentation, customer relationship relationship management, customer relationship management (CRM) systems, the establishment of proposed substantive guidance. Finally, summary of thesis research of Donglian.