Research Of Kingfa Company CRM Management

Kingfa company loss of customers is about 1000 every year, and the annual development of the new customers is about 1500, just from the data, the number of customers is increased. But the loss of customers, which is the normal wastage, how should we amendments our own customer management work in order to achieve the maximum value of the customer resource, which is the purpose of this paper.First we begin with judge the quality of the customer, via the quantized data and information, find a formula to reflect the quality of the customer. The calculated data are objective, can be more comprehensive on behalf of the customer’s quality, and be an effective method to guiding sales team’s actual customer follow-up work. During writing I collected a lot of data and relation information of customers, including sales, profits, investment for sales, such as the number of new projects, customer payment situation, technology exchange times, devoted full-time service staff and other information. We calculated the customer current value with these data, the future value adopt a certain way to representing, the I fitting the data, got a simple formula, using the formula calculated data for the characterization of the quality of customers, and through many years of continuous tracking, customer in a continuous change, this changes it is the embodiment of customer life cycle.Finally I got a formula to calculate the customers qualifying, use this result I can judge the quality of the customer.