Research On The Countermeasures Of The Tourism Industry In Yanling

Tourism industry’s contribution to economy is very outstanding. It is estimated that the added value of China’s tourism industry has accounted for more than4%of GDP, and industries related to tourism are more than110. The development of tourism has encouraged the social investment which promotes the development of relative industries. According to the statistics of National Tourism Bureau, the foreign currency earnings of tourism industry in2011has amounted to$47billion and the general income RMB2.25trillion.In this background, Yanling county strives to develop the tourism industry by the full use of the tourism resources within its area, and it has achieved much. But due to the relatively remote geographical location, the relatively backward social economic condition and other concerned factors, there still exists many problems which need to be solved for the development of tourism. In the new situation, it is of very important practical significance as how to make scientific and reasonable decisions on the development of Yanling’s tourism resources by standing in the strategic height, and realize the sustainable development of the tourism industry; how to do best in the unique tourism resources and develop the potential resources to promote the development of county economy.Starting from the contribution of the tourism industry on the county economy and social development, this thesis makes detailed analysis of the sustainable development of tourism industry in Yanling by summarizing and making reference to several successful domestic tourism developing patterns, such as:Fenghuang mode, Wuyuan mode and Luanchuan mode. First of all, in accordance with the characteristics of the intrinsic attributes of the resources, it classifies the tourism resources of Yanling. Secondly, it analyzes the current situation of the development of the tourism industry in Yanling from the perspective of industrial scale, industrial policy and and development plan. Then it points out the difficulties and problems that influence the development of tourism industry in Yanling. Finally, on the basis of the general plans of the development of tourism industry in yanling, this paper probes into the ideas and countermeasures to speed up the development of tourism industry in Yanling. It is believed that as long as the tourism resources in Yanling are precisely positioned and scientific developing measures are implemented, its advantages will be fully exploited to promote a healthy, orderly and sustainable development of the tourism industry.