Research On Eco-Tourism Development Strategy In Yanling County

Tourism, one of the new approaches of economy growth among the new industries of Chinese national economy, has greeted its golden time—the 21st century. The fast development of the tourism industry, however, is accompanied by some problems. A great number of scenic spots had to be closed down after only a few years because of little profits and falling short of expenditure despite large investments on them. Many places of interest possess the rich nature and culture resources, which unfortunately are not fully developed and utilized, as a result of which, the expected social effects, cultural impact and economic results are not produced. The reason is that we have not formulated the correct developmental strategies, which finally results in resource waste.It involves systematic and complex work to formulate developmental strategies for the tourism. The external factors and the correlation issues concerned are more complex than in other industries. Naturally, tourism is more easily influenced by external environment, which requires that the strategy-makers should assess and analyze all tourism elements including the inner resources and the external environment factors when planning the strategy for tourism development. We can therfore find ourselves on the right way to the appropriate developmental strategies for tourism in the huge tourism market.In recent years, with the worldwide development of eco-tourism, tourism in Yanling County has made a great progress in the preservation, plan, development, and administration as well as promotion and marketing of scenic spots under the supports and conducts of the governments at various levels. Meanwhile, it has become the backbone industry with good economic results. This thesis theoretically discusses how Yanling County should catch this historical opportunity of developing tourism, establishing the eco-tourism developmental strategy, expediting the development of tourism industry and the relative industries and finally optimizing industries and the whole economy by taking full advantage of tourism resources.This article first gives a general introduction to the development of eco-tourism in the world and the eco-tourism theory.The article then analyzes the abundant resources of eco-tourism in Yanling County, and proposes a significant plan for YanLing's tourism development applying SWOT theory and taking JingGang Mountain and ChenZhou City as examples of successful development of tourism.The article finally proposed YanLing's strategic target at the eco-tourism development with its own characters, based on which the image strategy, promotion strategy, character strategy, customer-attraction strategy and other relative strategies are theoretically and practically discussed and analyzed. Besides, some feasible measures, meanwhile, are presented.