The Sell Mode Policy Study Of Csr Chengdu Co Ltd Locomotive Repair

In recent years, after span model development encircle high speed, burden, electrization in2008and base establishment build in2009. Chinese railway industry had an enormous change. At the same time, the whole railway market had a enormous change too. So the market of Locomotive repair also had a great change at gross, structure and emphases that client attention on.CSR Chengdu Co., Ltd is a subsidiary company of CSR, mostly deal in locomotive repair and electricity engine produce. The Character is to study CSR Chengdu Co., Ltd’s sell model under the time railway market have great change and to find the way Locomotive repair industry will change to, then find how to make development and sell effective.At first, the character analysis and forecast of locomotive repair industry in recent years. Then, analysis the marketing and sell model of CSR Chengdu Co., Ltd, discuss problems and opportunities may happen in recent through SWOT analysis and other tools. At last, give and analysis the policy and improve measure that CSR Chengdu Co., Ltd can use, give advise of sell policy in recent future time.In this text, carried on introduction to south basic condition in the scooter vehicle limited company market in CSR Chengdu Co., Ltd carried on analysis to demand and supply of railroad overhaul market, included since2008railroad scooter possession to analyze, the scooter mends analytical and Chinese railroad scooter of demand and sales of market to mend the analysis, market share of policy surface analysis in market, the market supply lot and change law analysis, subdivide market analysis. Pass these analysis, found out the law of market demands, supply shape change to erupt now the railroad scooter overhaul market currently is placed in to provide is bigger than to beg of situation, and the incapability receives an useful improvement in the short run, wanting to carry out co-ordination of supply and demand has to need to find out a new market, such as harmonious scooter, to mend market and subway vehicle to mend a market. Immediately after my market condition to CSR Chengdu Co., Ltd carried on SWOT analysis and found out currently the advantage, bad situation, opportunity and threat of CSR Chengdu Co., Ltd carried on analysis to the existing marketing strategy of the CSR Chengdu Co., Ltd, mended current maintenance strategy, place railroad and plant in market from the object in the market and the clamping, scooter ore business the scooter mend a tapping strategy in the market, emerging markets tapping strategy, new product development strategy, rate strategy, relate to marketing strategy and urged aspects like sale strategy, etc to find out an existent question by after service. End, to CSR Chengdu Co., Ltd in the middle of the marketing strategy existent problem wedge bonding southern company shape layout in car Chengdu progress analysis, looked for a problem-solving suggestion.