Research On The Development Strategy Of XY Securities Company’s Wealth Management

During the process of the development of China’s economy,the competition in the securities market has intensified.The outbreak of the Commission war makes the securities companies constantly lower their own interests and implement the policy of low commission.This vicious competition directly leads to the decline of the brokerage business profits of the securities companies and hinders the development of the securities companies.The A-share market is complicated and confusing.In the process of market rise and fall,customers’ assets do not increase but decrease,which restricts customers’ investment in the secondary market.The wealth of domestic residents is growing,and the number of high net worth customers is increasing.At present,the wealth scale of high net worth families in China is second only to the United States,ranking second in the world.In addition,the investable assets of customers are also expanding,showing a excellent development momentum.Ordinary brokerage business can no longer meet the needs of customers.It is particularly important to lead customers’ investment ideas to wealth management and allocation,and to guide customers’ assets to appropriate financial products.This can not only realize the value-added of customers’ assets,but also make the securities companies enter the benign industry upgrading.In this context,this paper selects XY securities as the research object of the article.The structure of the article is to summarize the wealth management theory and other relevant literature,and summarize the relevant concepts and theories.Then it analyzes the development status of XY securities wealth management business,from the two aspects of brokerage business and wealth management,analyzes the current situation and existing problems of the securities company,so as to verify the necessity of developing the road of wealth management.Secondly,through the establishment of a model,select the representative securities companies in the listed securities companies for data analysis,and further verify the importance of investment adviser value-added services,financial product services and financial technology upgrading for securities companies to improve business performance.Furthermore,it discusses the experience and practices of famous financial institutions at home and abroad,and obtains the success factors of excellent financial asset management institutions at home and abroad.Finally,according to the above analysis of XY securities,model data analysis and experience at home and abroad,this paper makes countermeasures and suggestions for XY securities to develop wealth management.