CTC Company E-marketing Strategy

Abstract: The great economic changes in human society, caused by the rapid development ofinformation technology, give birth to an era of internet economy. As a new marketing method, internetmarketing provides companies with a good opportunity and platform of development. It improves thecompanies’ efficiency and competitiveness by changing their operation mode, cutting costs and moreclosely connecting the companies and their clients. It’s becoming the key factor of marketing, so the futuredevelopment is more and more relying on the adopting and carrying out of correct internet marketingstrategy.Based on extensive reference to relevant literature at home and abroad, the paper makes adetailed analysis of problems emerging in the process of internet marketing of CTC company. It takesnetwork integrated marketing theory and network direct-marketing theory as its theoretical framework. Bycombining network marketing theory and actual investigation, it studies the way CTC company’s’ strategicreform in network marketing. It puts forward some feasible recommendations and methods in the followingfour aspects: meeting consumers’ individual demand, consumer behavior-based pricing; consumer-friendlynetwork and consumer-oriented network marketing.The paper consists of five chapters.Chapter one: introduction. Its main focus is the background, purpose and significance, method ofthe research.Chapter two: theoretical summary of network marketing. It takes fundamental concepts andrelevant theories as its main task.Chapter three is an environmental analysis of network marking reform of CTC company. Itstudies problems the company comes across and their current situation by analyzing the present and futureof marketing of CTC company and its competitors.Chapter four talks about the reformed network marketing strategy of CTC company Based on itsunderstanding of the problems and current situation of CTC company, It gives some idea about the reforming of network marketing strategies in four aspects: meeting consumers’ individual demand,consumer behavior-based pricing; consumer-friendly network and consumer-oriented network marketing.Chapter five: conclusion. It gives a summary of the paper and discusses its disadvantage in thehope of provide CTC company with some helpful idea to the building of the network marketing andhelping it in restoring its glory.