Upgrading Tourism Destination Image Of Guilin Strategy Research

In the20th century, Guilin gets though the gradual end of the first development cycle into the second cycle of development cycle.Although in2003under the impact of SARS guilin tourism is affected significantly,in "ten five-years"and the "eleventh five-years" period guilin tourism whole and showed good development momentum, Tourism revenue and the number of visitors increased steadily, all kinds of tourism projects and tourism gradually further development, The system of sustainable tourism development, have also been widely recognized. Guilin tourism is still the leader of China’s tourism, and also become more mature tourism destination. At the same time, Guilin tourism made enough result, Guilin tourism but also like most traditional tourist destinations in international and domestic tourism that booming suffer from emerging tourist destination and the round and round impact and challenges, In line with the train of thought of in time of peace prepares for war, The article thinks that it is necessary to guilin’s tourism image the further promotion planning. And hope can through to guilin tourist image strategic research to drive the domestic all kinds of excellent traditional tourist destination image upgrading of thinking. In addition, as of2008, the impact of the international financial crisis, China’s economic growth in the main pulling power by foreign trade to expand domestic demand; in the" national tourism comprehensive reform experimental area" and the" national service industry comprehensive reform experimental area" two policy during, how to establish a good domestic tourism image, efforts to expand the domestic market Guilin tourism industry, has become the major task implementation development is new span.In this paper, through information access and research approach to getting a credibility of data, using the data from the statistical measurement will be combined with tourists and personal information, tourism orientation guilin’s tourism’s opinions about the concrete analysis, combined with the satisfaction of tourists model guilin tourism image is presents good situation has certain ascend the necessary conclusions. The article further combining tourism destination image the perception of the law, image communication principle and method, guilin’s tourism image promotion planning and communication strategy puts forward certain proposals.In this paper, through information access and research approach to getting a credibility of data, using the data from the statistical measurement will be combined with tourists and personal information, tourism orientation guilin’s tourism’s opinions about the concrete analysis, combined with the satisfaction of tourists model guilin tourism image is presents good situation has certain ascend the necessary conclusions. The article further combining tourism destination image the perception of the law, image communication principle and method, guilin’s tourism image promotion planning and communication strategy puts forward certain proposals. The second part is the full text of the theoretical basis. The first part of domestic and foreign tourism destination image of the research on the comb, and reviews in recent years guilin tourism image point of research. In the article will use to after the domestic and foreign relevant tourism destination image planning of important knowledge were summarized, the summary and sums up the tourism destination image planning of the overall strategy and image communication strategy. For on the document after guilin’s tourism image promotion planning and communication strategy research made theoretical foil.The third part is the article with material and on-the-spot investigation situation of present situation of guilin’s tourism to summarize, this part analyzes the style of guilin context, in addition to guilin main tourism resources of generalized survey and classification, the present situation of guilin’s tourism accurately grasp the destination image planning and is the foundation of ascension.The article the fourth part is to guilin tourism destination image planning for the main content of ascension. This chapter for first investigation on the precise analysis, and through the analysis of the measurement data of guilin tourism image on the current situation of diagnosis and evaluation. After the article to the guilin tourist image ascension positioning puts forward personal Suggestions and guilin’s tourism propaganda, people-to perceive elements, people-people perceive elements in the bold design.The fifth part of the article links the fourth chapter, to improve the guilin tourist image after the spread of strategy analysis and put forward Suggestions.The sixth part is the conclusion of the paper, to the study of the summary of the simple, points out the articles in the innovation and the insufficiency.The best innovation is able to" Guilin’s landscape Jia Tianxia" this ten mature and recognized the image of tourist destination for long-term thinking and improving proposal, however because of their knowledge is dilettante, the tourist destination image promotion and no to each county area, scenic areas, attractions, hope in the future study, do can, be added, improved.