The Study Of Upgrading The Image Of A Tourist Destination

Activities conducted by a tourist are considered as a process of choosing , experiencing and mentally feeling a certain geographical landscape. The image of a tourist destination consequently influences a tourist directly in terms of his or her personal conduct choice and tourism decision-making behavior. With the rapid development of tourist destinations in many regions of China in recent years, the competition for tourist resource markets has been growing much fiercer than ever before. Since the mid-1990's, the new concept of cooperate identity has exerted profound influences on the planning and development of tourist destinations. This is why such notions as tourism image, tourism image planning, tourism image orientation and designing are attracting the attention from a wide range of scholars. Nevertheless, problems about theoretical research and practices still lie mostly in the following aspects: (1) too much attention has been paid to application studies such as tourism image planning; the methodology, copying other non-tourism enterprises' CIS model to some extent, should not be seen as initiative; and quantitative researches based on substantial relevant sample surveys and experimental data are far from adequate; (2) the practice of tourism image planning in quite a few regions is mainly focused on the creation of impressive marketing slogans and the construction of virtual tourist environment instead of on having them integrated with the designing of the visual effect of tourist destinations; (3) few tourist destinations take notice of tracking the feedback effects and the assessment from the market after the campaigns of promoting tourist destination images, the dynamic management of tourist destination images is also universally destitute; (4) the research both at home and abroad into the image of a tourist destination has developed yet still stays at the stage of exploration, especially those into the formation mechanism, the behavioral effect of a tourist destination image is quite insufficient, which explains the immaturity of the theory and methodology in this field. This dissertation, from a systematically viewpoint and by referring to the theories of multi-disciplines such as tourism geography, psychology and behavioral sciences, science of landscape planning, marketing and communication, etc. aims to constitute a theoretical framework of the comprehensive image system of a tourist destination, and based on the standpoint of humanitarianism, to probe into the tourists' needs, the depiction...