Research On The Projected Image And Customer Perception Of Tourist Destination Cuisine

Tourism has driven the economic growth of Guangzhou.More and more people are willing to travel and go out to play in their free time.The tourism image of the destination has a great driving effect on the travel of tourists.Tourists attach importance to the city image and reputation of the destination,and tourists’ cognition of the target city affects tourists’ travel decisions,travel routes,expectations and so on.The projection of tourism image has a great impact on the marketing of urban tourism products,and also provides help for tourists to obtain information.Guangzhou is rich in tourism resources and Cantonese cuisine enjoys a high reputation throughout the country.Food,as one of the six elements of tourism,provides an important support for tourists’ travel.More and more tourists regard the enjoyment of destination food as an important consideration in their travel.The projected image of food in tourist destinations can not only attract tourists to take Guangzhou as the target of their travel,but also drive the marketing of catering products in a targeted way,and promote the development of tourism and catering industry.In this study,the projected image of Guangzhou cuisine was taken as the research sample,the data of perceived image and projected image were acquired by octopus crawler software,and the projected image and customer perceived image of Guangzhou cuisine were analyzed by combining the grounded theory,tourist perceived value theory,cognitive-emotion system theory,etc.This paper compares and analyzes three dimensions of perception image and food projection image,namely cognition,emotion and whole image,and finally draws research conclusions and puts forward countermeasures and suggestions.