The Analytical Framework And Its Evaluation Index On Market Value Management Of China’s Listed Companies

Along with the reform of non-tradable shares in2005, China’s capital market goes into the era of full circulation. At the same time, the stock market has experienced a process of boom to slump, which resulted in the research of market value management. So the research into market value management quickly becomes the hot topic of China’s capital market.Market value has become the criterion that capital market measures comprehensive value of the listed company. At the same time, market value has important effects on the realization of shareholders’income, the financing efficiency and the competitive advantage, and so on. In addition, the appearance of market value management signifies that the profound transforms of management philosophy and concept.This text discusses the market value management in terms of strategy, in order to establish a perfect theoretical analysis framework and achieve evaluating indicator system. Firstly, three aspects in market value management are put forward audaciously in this text:value discovery, value management, and value realization. Secondly, as the company strategy is most critical to the success of firms, the research of market value management in this text goes from two aspects:strategic planning and strategy implementation to discover value and manage value, more specifically, including core competence, industry status, financial management, corporate governance, CRM(customer relation management), IRM(investor relations management). Thirdly, this text discusses How listed companies achieve the true intrinsic value on China’s non-efficient market. Thus, a complete market value management analysis framework is established.As the performance evaluation links the theory of market value management with practice, the follow part of this text build a all-sided index system of evaluation. At the same time,23listed companies are used to make empirical research about the built system of evaluation, and then some suggestions are provided.