Research On Enhancing Brand Influence Of Gansu Postal EMS

Depending on its vast networks, good reputations, reliable qualities, outstanding performance, strong senses of responsibility, Gansu Postal EMS, subordinated to China Post and China Postal Express&Logistics, maintain a good brand image. But there are still some deficiencies in several respects such as service time limits, product system, brand management, terminal service and technological innovation, etc. So the resulted problems are how to meet competition effectively and how to satisfy the increasing demands of the market and customs. It’s very important and urgent to concern and study the strategies of enhancing brand influence of Gansu Postal EMS, which help rebuilding the EMS brand, improving brand influence and competitiveness, promoting sustainable and healthy development of Gansu Postal EMS and playing the leading role of state-owned enterprise. The paper analyses the status quo of the brand influence of Gansu Postal EMS and explores the internal and external environment. The author puts forward specific strategies of enhancing the brand influence in respect of the network capability, quality controlling, diversified services, satisfying customs demands, improving the quality of the employees, brand promotion and fulfilling social responsibility. By the research, the strategies help to direct strengthening the management of Gansu EMS brand and promoting business management level, service capacity, market development capacity and market share. Also the strategies put in the paper guides Gansu postal EMS to know the situation, firm the confidence, identifying the position and be more competent to realize the prospect of making the enterprise bigger and stronger.